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Peacock CBD
Lab-tested drops for professionals who track everything, including wellness
Peacock CBD sells hemp-derived tinctures, soft-gels, topicals and pet oils in potencies from 500 mg to 3,000 mg; most SKUs sit between $39–$129, placing the line in the mid-range tier. All inventory is fulfilled through the brand’s own e-commerce site; no retail locator is offered and products ship to all 50 U.S. states. The company positions itself as a science-forward, “formulator-owned” house: every batch is distilled in-house at its Oregon-licensed lab, then posted with a QR-linked COA that lists 13 cannabinoids, terpenes and pesticide screens. Its hero SKU, the 2,000 mg “Peacock Full-Spectrum Oil,” is marketed specifically for predictable 2 mg per-drop dosing and has become a Reddit-cited reference for precision droppers. Core buyers are 25-45-year-old professionals who want lab-grade transparency without the sterile, pharmaceutical aesthetic; packaging uses pastel watercolor plumage and matte glass to signal wellness rather than weed culture. These consumers value traceable hemp, zero-THC options and flexible subscription discounts that sync with bio-hacking or fitness tracking routines. Peacock competes in the crowded direct-to-consumer CBD wellness space against farms-turned-brands and white-label resellers; it differentiates by owning the extraction and testing narrative, publishing full lab data before purchase and limiting SKUs to five per format to avoid choice fatigue.
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