Reggie

Reggie is a direct-to-consumer pet wellness brand that sells veterinarian-formulated CBD soft chews and oils for dogs. Products fall in the mid-range price tier—$29–$69 per container—sold exclusively through reggie.com and monthly subscription bundles. The company positions itself on breed-specific dosing: customers enter their dog’s weight and breed on-site to receive a pre-measured daily chew plan shipped in resealable, calendar-labeled pouches. Reggie’s “Calm,” “Mobility,” and “Allergy” formulas are THC-free, NASC-certified, and flavored with real salmon and sweet potato, making them one of the few CBD pet lines to combine NASC seal compliance with flavor-forward, breed-specific packaging. Primary buyers are urban and suburban millennial dog owners who treat pets as family, value clean-label supplements, and prefer auto-shipping convenience over vet-office mark-ups. The brand speaks to wellness-minded consumers who actively seek natural anxiety or joint relief for rescue dogs, senior pets, or high-strung breeds. Reggie competes in the crowded functional pet-treat segment against both big-box pharmacy brands and boutique hemp start-ups. It differentiates through precision dosing algorithms, subscription personalization, and transparent third-party lab results displayed via QR code on every pouch, reducing the trial-and-error and safety concerns common in the broader hemp-for-pets market.