Petgevity

Petgevity sells air-dried raw dog and cat food, functional treats, and breed-size meal bundles. All recipes are single-protein or limited-ingredient, priced in the premium tier at £7–£14 per 500 g bag and £55–£90 for 4 kg boxes. The brand trades only through its UK website, offering subscription discounts and free 48-hour delivery. The range is notable for being gently air-dried at low temperatures to retain nutrients without refrigeration. Every formula is grain-free, uses British human-grade meat, and is fortified with salmon oil, glucosamine and chondroitin; the 80/20 “Chicken & Salmon” bundle is the best-known SKU. Clear feeding calculators and compostable packaging reinforce a science-backed, eco-conscious positioning. Customers are urban and suburban owners who raw-feed for allergy control but want the convenience of shelf-stable food. They value traceable British sourcing, minimal processing, and the ability to auto-ship exact portions for small breeds, working dogs, and senior pets. Petgevity competes with premium cold-pressed, freeze-dried, and subscription raw brands. It differentiates by combining air-dried shelf life with exclusively UK proteins, veterinary-formulated joint support in every recipe, and plastic-free packaging—features rarely offered together in the direct-to-consumer premium pet food space.