Pezzy Pets

Pezzy Pets sells single-ingredient dog and cat treats made from sustainably sourced fish and seafood. SKUs include freeze-dried tilapia skins, cod skins, shrimp, and salmon bites priced between US $12-25 per 2-4 oz resealable pouch, situating the brand in the mid-premium tier. Distribution is DTC through pezzypets.com, Amazon, and Chewy; no brick-and-mortar retail. All treats are wild-caught in U.S.-managed fisheries, MSC-certified, and processed in a human-grade FDA-inspected facility; the company advertises zero antibiotics, grains, or additives. The brand’s upcycling angle—turning fish skins once discarded by the human food industry into treats—anchors its sustainability narrative and has made the “Tilapia Skin Rolls” its best-known SKU. Primary buyers are urban millennials and Gen-Z pet owners who feed raw or limited-ingredient diets, track carbon footprints, and post ingredient panels on social media. They value traceability, ocean-friendly claims, and single-digit ingredient lists, and are willing to pay 20-30 % more than conventional treats. Pezzy competes in the natural functional treat segment against freeze-dried, dehydrated, and air-dried proteins. It differentiates through 100 % marine sourcing, third-party ocean certification, and a transparent supply chain from boat to bag, positioning fish-based treats as a hypoallergenic, collagen-rich alternative to more common chicken or beef SKUs.