pharmagetics

Pharmagetics sells physician-formulated nutraceuticals and cosmeceuticals built around DNA-guided personalization. Core lines include pharmacogenomic test kits ($149–$299), custom-compounded vitamin packs ($89–$129 per month), and targeted skincare serums ($45–$95); all sit in the premium price tier. Distribution is DTC e-commerce only through the brand’s own site and an accompanying mobile app that delivers results and reorder prompts. The company’s central claim is “precision nutrition based on your genome”: customers upload or swab for 60+ pharmacogenomic variants, then algorithms translate the data into capsule, cream, or powder formulas with excipient levels adjusted to the individual. Flagship SKUs are the PGX-Rx multivitamin (color-coded to metabolic speed) and the Telo-Extend telomere serum, both repeatedly cited in functional-medicine podcasts for their data-driven dosing. Buyers are 30-55-year-old professionals who already track sleep, HRV, or micro-nutrients and want to extend that quantified approach to supplementation; 68 % of purchasers arrive via longevity or bio-hacker forums. The brand frames health as an optimizable system, appealing to values of scientific self-experimentation, transparency, and skepticism of one-size-fits-all RDAs. Pharmagetics competes with both mass custom vitamin startups and high-end genetic health platforms; it differentiates by integrating prescription-grade compounding (all formulas made in an FDA-registered 503A pharmacy) with actionable drug-gene interaction warnings that reference FDA tables, a step most lifestyle-oriented DNA kits skip.