Project Solar

Project Solar sells complete residential solar kits, ranging from small 2 kW roof add-ons to 15 kW+ whole-home systems. Kits include Tier-1 monocrystalline panels, micro-inverters or string inverters, racking, wiring and permit plans; pricing sits in the mid-range band, roughly $2.10–$2.60 per watt before incentives. All business is transacted online; customers self-measure with the company’s remote-design app and can add optional paid install services or choose DIY. The brand’s core pitch is “utility-grade solar without the door-to-door salesman.” Project Solar uses satellite imaging and LIDAR to generate firm quotes within hours, then drop-ships pre-assembled kits to the customer’s driveway anywhere in the U.S. Their “DIY or full-install” hybrid model lets buyers save 20-40% over traditional EPC firms while still accessing certified installers if desired. Typical buyers are cost-conscious homeowners who are comfortable managing a project online and want maximum federal-tax-credit value. They value transparency, data-driven design and the flexibility to self-install or hire labor a-la-carte; many are tech-savvy millennials or Gen-Xers who view solar as a smart investment rather than an environmental statement alone. Project Solar competes with national full-service installers and big-box kit resellers. It differentiates by automating design and sales overhead, passing savings on, yet still offering permitting support and vetted installer networks—bridging the price gap between cut-rate web kits and high-margin turnkey providers.