
Prolon FMD
Prolon FMD sells plant-based meal programs designed to mimic the effects of fasting while providing controlled nutrition, including soups, bars, and supplements for 5-day cycles. They're notable for being developed by longevity researcher Dr. Valter Longo and are targeted at people interested in cellular rejuvenation, longevity, and metabolic health without practicing water fasting.
Fast like a scientist, eat like yourself
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Prolon
Prolon UK sells 5-day fasting-mimicking meal kits (£189–£199 per cycle) and single-item “Fast Bars” (£29–£35 per box). All products are plant-based, shelf-stable, and portion-controlled to keep daily intake at ~770 kcal. Sales are online-only through prolon.co.uk; no retail presence.
The brand is the consumer arm of L-Nutra, a nutrition company spun out of USC longevity research. Its patented Fasting Mimicking Diet (FMD) is clinically tested to trigger cellular clean-up and metabolic reset without total food abstinence. Each kit is pre-labelled by day to remove guesswork and is marketed as a quarterly “metabolic intervention” rather than everyday food.
Core buyers are 30-55-year-old health-optimisers, biohackers, and time-poor professionals who want autophagy benefits without water-only fasting. They value data-backed wellness, measurable biomarkers, and the convenience of a ready-to-follow protocol.
Prolon competes in the premium “scientific wellness” niche against DIY fasting apps, juice-cleanse brands, and subscription nutrition programmes. It differentiates with peer-reviewed studies, medical-grade formulation, and a positioning that frames fasting as a temporary, clinically validated tool rather than a lifestyle diet.
Cellular reset on schedule, no willpower required
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Prolon Life
Prolon Life sells plant-based meal replacement products and fasting-mimicking diet kits designed to support cellular health and longevity. They are notable for being created by longevity scientist Dr. Valter Longo and his research team, making them a science-backed option for people interested in intermittent fasting and anti-aging wellness.
Eat less, live longer, with science-backed nutrition from longevity pioneer Dr. Valter Longo
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Optibiotix
Optibiotix sells dietary supplements and functional food products, primarily focused on weight management, cholesterol reduction, and gut health through their proprietary probiotic and natural ingredient formulations. They are notable for their science-backed approach to wellness, targeting health-conscious consumers and those seeking evidence-based nutritional solutions to support metabolic and digestive health.
Science-backed supplements that make your gut and metabolism actually work
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Follynutrition
Follynutrition sells protein powders, supplements, and nutritional beverages designed to support fitness and wellness goals. They're notable for offering science-backed formulations that cater to health-conscious consumers and fitness enthusiasts looking for high-quality nutritional products.
Science-backed nutrition that actually delivers results for ambitious fitness goals
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Longevity
Longevity sells premium nutritional supplements, skincare products, and wellness solutions designed to support healthy aging and longevity. They are notable for their science-backed formulations and their focus on serving health-conscious consumers seeking evidence-based anti-aging and preventative wellness products.
Science-backed supplements that help you age better, not just older
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Shape Accelerator
Shape Accelerator sells dietary supplements and fitness products designed to support weight management, metabolism, and body composition goals. They are notable for targeting fitness enthusiasts and health-conscious consumers who seek science-backed formulations to complement their workout and nutrition routines.
Science-backed supplements that actually accelerate your fitness goals
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Be Fit Food
Be Fit Food sells prepared meals, protein products, smoothies, and nutritional drinks designed for health-conscious consumers. They're notable for offering convenient, calorie-controlled meal solutions tailored to fitness enthusiasts, those on specific diets, and people seeking to maintain a healthy lifestyle without compromising on taste or preparation time.
Fuel your fitness goals without sacrificing taste or time
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