Prolon FMD
Prolon FMD sells plant-based meal programs designed to mimic the effects of fasting while providing controlled nutrition, including soups, bars, and supplements for 5-day cycles. They're notable for being developed by longevity researcher Dr. Valter Longo and are targeted at people interested in cellular rejuvenation, longevity, and metabolic health without practicing water fasting.
Fast like a scientist, eat like yourself
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ProLon Europe
ProLon® Europe sells scientifically-formulated fasting mimicking diet (FMD) meal programs designed to provide nutrition while simulating the body's fasting state. They're notable for offering a clinically-researched approach to wellness and longevity, targeting health-conscious consumers seeking evidence-based alternatives to traditional fasting or calorie restriction.
Get fasting results without actually fasting
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Prolon
Prolon UK sells 5-day fasting-mimicking meal kits (£189–£199 per cycle) and single-item “Fast Bars” (£29–£35 per box). All products are plant-based, shelf-stable, and portion-controlled to keep daily intake at ~770 kcal. Sales are online-only through prolon.co.uk; no retail presence.
The brand is the consumer arm of L-Nutra, a nutrition company spun out of USC longevity research. Its patented Fasting Mimicking Diet (FMD) is clinically tested to trigger cellular clean-up and metabolic reset without total food abstinence. Each kit is pre-labelled by day to remove guesswork and is marketed as a quarterly “metabolic intervention” rather than everyday food.
Core buyers are 30-55-year-old health-optimisers, biohackers, and time-poor professionals who want autophagy benefits without water-only fasting. They value data-backed wellness, measurable biomarkers, and the convenience of a ready-to-follow protocol.
Prolon competes in the premium “scientific wellness” niche against DIY fasting apps, juice-cleanse brands, and subscription nutrition programmes. It differentiates with peer-reviewed studies, medical-grade formulation, and a positioning that frames fasting as a temporary, clinically validated tool rather than a lifestyle diet.
Cellular reset on schedule, no willpower required
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Longevity
Longevity sells premium nutritional supplements, skincare products, and wellness solutions designed to support healthy aging and longevity. They are notable for their science-backed formulations and their focus on serving health-conscious consumers seeking evidence-based anti-aging and preventative wellness products.
Science-backed supplements that help you age better, not just older
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Thelongevitystore
The Longevity Store specializes in premium supplements, wellness products, and longevity-focused health items designed to support anti-aging, cellular health, and optimized performance. They are notable for catering to health-conscious consumers and biohackers who are interested in science-backed products aimed at extending healthspan and lifespan.
Live longer, perform better, age smarter with science-backed supplements
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Slimkit
Slimkit sells meal replacement shakes, protein powders, and wellness supplements designed to support weight management and fitness goals. They're notable for targeting busy professionals and fitness enthusiasts who want convenient, science-backed nutrition solutions without sacrificing taste or quality ingredients.
Nutrition that keeps up with your ambition, not your schedule
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Dr. Fuhrman
Dr. Fuhrman sells nutritional supplements, plant-based whole food products, and health-related books designed to support disease prevention and optimal wellness. He is notable for pioneering a nutrient-dense, whole-food plant-based nutritional approach and is recognized by those seeking evidence-based dietary strategies to reverse chronic diseases and achieve longevity.
Heal your body with science-backed nutrition, not supplements alone
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Life Extension
Life Extension Europe sells dietary supplements, vitamins, minerals, and health products designed to support longevity and optimal health through scientific research. They are notable for their evidence-based approach to nutritional supplementation and cater to health-conscious consumers seeking to extend their lifespan and improve their quality of life.
Science-backed supplements for those who want to live longer, better
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