Pullyourexback

Pullyourexback.com sells a single flagship digital program: a 15-minute “pull-up based” corrective-exercise protocol that claims to eliminate lower-back pain. The product is delivered 100 % online—an instantly downloadable PDF plus HD video modules—with two optional upsells (personalized coaching and a follow-along app). Price sits in the mid-range bracket: $49 for the core system, $97–$149 for the bundled upsells; no physical retail presence. The brand’s hook is speed and equipment-free convenience: it promises visible pain reduction in seven days using only a doorway pull-up bar. Content was created by a certified strength-and-conditioning coach who packaged the same sequence he used to rehab college athletes; the site displays before-and-after X-rays and anonymized MRI snippets as proof. A 60-day “pain-free or pay nothing” guarantee and lifetime updates are marketed as risk-reversers. Core buyers are 30-55-year-old recreational lifters, CrossFit returnees, and desk workers who self-diagnose “anterior pelvic tilt” and want to avoid physio visits. They value bio-mechanical self-reliance, time efficiency, and one-time payments over recurring therapy bills. Messaging leans on quantified-self culture—trackable range-of-motion scores and “reps-to-zero-pain” logs. Pullyourexback competes in the crowded self-help back-pain niche against generic stretching apps, posture braces, and subscription rehab platforms. It differentiates by anchoring relief to one specific movement pattern (pull-up bar decompression), offering a lifetime license, and keeping the funnel hyper-focused—no monthly fees, no supplements, no hardware to store.