Storii

Storii sells a web-based life-story service that lets families record, transcribe and privately archive an older relative’s spoken memories; the core offer is a 100-question automated phone interview plan priced at $119 (mid-range), with add-ons such as hard-cover color books ($59–$99) and audiobook production. Everything is handled online—customers schedule calls, monitor progress and order prints through the brand’s site; no retail presence. The platform’s USP is the “Storii calls you” engine: preset questions trigger scheduled phone recordings, so no smartphone or app is required for the storyteller. Finished audio is automatically transcribed, time-stamped and can be edited into a keepsake book or digital download, positioning Storii as the fastest turnkey oral-history kit on the market. Buyers are tech-comfortable adult children (30-55) who want to capture a parent’s history before it’s lost; gift purchases spike around Mother’s Day, Father’s Day and Christmas. The brand appeals to values of legacy, convenience and inter-generational connection, promising a finished heirloom in weeks rather than the months typical of DIY recorders or ghost-written memoirs. Storii competes with DIY voice-record apps, photo-book companies and high-end personal-history services; it differentiates by eliminating the need for equipment or interview skills, automating transcription and bundling both audio and print formats in one checkout.