The Harvest Plan

The Harvest Plan sells cold-pressed juices, juice-based cleanses, functional shots, and small-batch nut milks. All beverages are raw, certified-organic, high-pressure processed, and sold in 12 oz or 16 oz glass bottles; single bottles run $8–$12, while 1-, 3- and 5-day cleanse programs cost $55–$235. Orders are placed only through the brand’s own website and shipped nationwide in insulated boxes; there is no brick-and-mortar retail. The company positions itself as a “farm-to-bottle” juice apothecary, publishing the harvest date, farm location, and ORAC antioxidant score on every batch. Its best-known SKUs are the chlorophyll-rich “Green 85” and the citrus-turmeric shot “Fireball,” both of which routinely sell out within 24 hours of weekly production drops. Limited, seasonal rotations such as the Persimmon-Pomegranate Winter Tonic reinforce scarcity and freshness. Core buyers are wellness-focused professionals aged 25-45 who track micronutrients, follow anti-inflammatory diets, and treat food as preventive care. They value USDA-organic certification, plastic-free packaging, and the convenience of having a complete, numbered cleanse regimen delivered to their door. The Harvest Plan competes in the premium DTC juice segment against national cleanse brands and local juice bars. It differentiates by offering true small-batch production (never more than 250 bottles per flavor), full traceability to named organic farms, and glass-only packaging, positioning itself as the freshest, most transparent option in a category where shelf life and plastic waste are common compromises.