The Very Warm

The Very Warm sells unisex outerwear—recycled-poly shell parkas, puffers, raincoats and lightweight layering pieces—priced mid-range: $180-$450 for adults and $90-$220 for kids. Distribution is DTC through theverywarm.com plus a small network of U.S. independents and global e-tailers; no owned brick-and-mortar. Brand heat comes from limited-edition artist “capsule shells”: each season a contemporary illustrator prints original artwork on the exterior of classic silhouettes, turning functional coats into collectible canvases. All shells use 100 % recycled REPREVE® fibers, are filled with Responsible Down Standard down or PrimaLoft® Bio™, and ship in recycled, plastic-free packaging. Core buyer is 20-40, urban creative—designers, musicians, students—who want weather-level warmth without sacrificing visual identity. They value sustainability, street-level art and the ability to flip a technical coat inside-out to reveal a second print when the mood changes. They sit between mass outdoor labels and high-fashion down houses, undercutting premium pricing while offering gallery-grade graphics and provable eco credentials. Limited drops, artist storytelling and reversible, seasonless styling keep the brand from being commoditized by bigger outerwear players.