Yez Natural

Yez Natural sells plant-based personal-care and wellness products that are handmade in small batches: face and body soaps, shampoo/conditioner bars, herbal salves, bath soaks, and essential-oil roll-ons. Most SKUs fall between USD 6 and USD 18, placing the line in the accessible-to-mid range; limited-edition gift sets top out around USD 35. Sales are 100 % direct-to-consumer through the brand’s own Shopify site, with periodic drops announced on Instagram and TikTok. The entire catalog is palm-free, cruelty-free, and packaged plastic-free; paper wraps are printed with algae ink. Formulas rely on cold-pressed oils, house-infused botanicals, and naturally occurring clays—no synthetic fragrance, mica, or preservatives. The charcoal-tea-tree acne bar and the calendula “Skin Food” salve are perennial sell-outs that frequently drive wait-lists. Core buyers are 18-35-year-old eco-conscious women who follow low-waste, vegan lifestyles and document routines on social media. They value ingredient transparency, artisan craftsmanship, and the ability to support a micro-business that ships in reused shredded paper and cornstarch peanuts. Yez Natural competes with both large “green” beauty labels and Etsy-level makers. It differentiates by combining drugstore-level pricing with zero-waste ethics, third-party preservative testing, and small-batch freshness dates printed on every bar—benchmarks rarely met simultaneously by mass-market naturals or hobbyist soap sellers.