Remedy Drinks UK (Ended - March 1, 2023)

Remedy Drinks UK sold live-cultured, sugar-free kombucha and functional beverages in 250 ml cans and 750 ml glass bottles; prices sat at mid-range (≈£1.50–£2.50 per can, £3–£4 per bottle). Distribution blended DTC via remedydrinks.com with nationwide Waitrose, Sainsbury’s, Tesco, Boots, Holland & Barrett and Ocado listings, plus impulse channels such as WHSmith travel and gym cafés. All drinks were brewed for 30 days to <0.1 g sugar per 100 ml, vegan, unpasteurised and ACV-based; flavours mixed classic kombucha (Raspberry Lemonade, Ginger Lemon) with “Remedy Kefir” shots and “Remedy Energy” adaptogenic lines. The brand’s neon-bright cans, “No Sugar, Naturally” tagline and social campaigns built a gut-health-meets-street-culture niche that won Great Taste awards every year from 2018-2022. Core buyers were 18-35-year-old urban women and fitness-oriented men seeking soft-drink alternatives that fit low-sugar, vegan or “clean eating” lifestyles; parents also packed the 200 ml kids’ range in lunchboxes. Shoppers valued functional wellness benefits, transparent labelling and plastic-free cans more than rock-bottom price. Competition came from premium kombucha brewers, sparkling probiotic waters and better-for-you energy drinks; Remedy differentiated through zero-sugar credentials verified by I Quit Sugar, live-culture count printed on-pack, British BRC-grade brewery and cheeky social voice that normalised kombucha beyond health-food aisles.