Bigforkbrands
Bigfork Brands is an online-first snack company that focuses on protein-forward meat sticks and jerky made from beef, pork, bison and wild game. Retail prices run $2–$3 per 1-oz stick and $6–$7 per 2.5-oz jerky bag, placing the line in the upper-mid segment between gas-station sticks and premium craft jerky. Orders ship direct-to-consumer through bigforkbrands.com and Amazon, with selective placement in specialty grocery, outdoor and golf shops.
The brand’s hook is “Real Food Protein,” achieved by using whole-muscle cuts, natural smoke and no MSG, soy, gluten or added sugar; sticks are 8–10 g protein and 100–110 calories. Flagship items—Maple Glazed Bacon, Sriracha Bacon and Hickory Smoked Beef—are dyed pink with beet powder so shoppers instantly see the bacon content, a visual cue that has become a social-media signature.
Core buyers are 25-45-year-old active professionals, golfers, hikers and keto/carnivore dieters who want clean, portable protein that tastes like smoked meat rather than candy. They value transparency, U.S. sourcing and the ability to stash a tasty, low-carb snack in a golf bag, backpack or desk drawer without refrigeration.
Bigfork competes in the crowded “better-for-you” meat-snack set by doubling down on bacon-based flavors and petite 1-oz formats that feel indulgent yet nutritionally disciplined, whereas most rivals lean on sweet marinades or larger bags. Its playful Montana-rooted branding, small-batch production story and Amazon Prime availability let it punch above its weight against both legacy jerky giants and venture-funded protein startups.
Bacon-forward protein that actually tastes like smoked meat
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SkinnyBrands
SkinnyBrands sells lower-calorie, lower-carb alcoholic drinks—primarily 4% ABV gluten-free lager, 5% ABV IPA, fruit-flavoured hard seltzers and ready-mixed canned cocktails—priced at £1.80–£2.50 per 330 ml can or £25–£30 for 12-can mixed cases (mid-range vs. mainstream premium beer). Distribution is mixed: own UK webstore, Amazon, Ocado, Tesco, Morrisons, Co-op, Spar and on-trade pubs.
Each product is brewed or blended to contain 30–40% fewer calories and 70–90% less sugar than category averages, is certified gluten-free and vegan, and lists full nutritional info on-pack; the lager won “World’s Best Light Lager” at the 2021 World Beer Awards. The brand positions itself as “guilt-free alcohol,” using bright slim-line cans and macro-style flavour profiles rather than “diet” positioning.
Core buyers are 25-45-year-old UK adults who track macros, follow slimming or fitness plans, or want gluten-free/vegan options without giving up mainstream beer occasions; the brand’s social feeds emphasise gym-to-pub balance, calorie comparisons and #BetterBeer hashtags.
Competitors include global brewers’ light beer extensions, hard seltzer labels and emerging “better-for-you” alcohol start-ups; SkinnyBrands differentiates by combining lager/IPA taste credentials with full calorie/sugar transparency, gluten-free certification and UK-wide off-licence availability rather than online-only seltzer models.
Proper beer taste, proper nutrition, zero compromise
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Beeyondbar
Beeyondbar sells plant-based, honey-free snack bars in 6-rotating flavors (cacao, berry, coconut, etc.) plus variety packs and 5-count trial boxes. Price sits at mid-range: $24.99 for a 12-bar box ($2.08/bar) with subscribe-&-save at 15% off. The brand is DTC-online only, shipping throughout the U.S. from its Los Angeles kitchen.
Every bar is raw, organic, gluten-free, bee-free and uses only whole-food ingredients pressed into 45 g squares; no added sugar, syrups or sugar alcohols. The company positions itself as “honey-free for the hive,” donating 1% of revenue to pollinator-protection non-profits. Best-known skews are the Cacao+Peanut and limited-edition Pumpkin Spice that sell out within days.
Core buyers are 20-40 yr-old vegans, flexitarians and eco-conscious snackers who want convenience without compromising ethics or blood-sugar stability. The brand speaks to outdoor, yoga and remote-work lifestyles that value cruelty-free, low-waste snacks packaged in home-compostable wrappers.
It competes in the crowded “clean protein bar” set but differentiates by rejecting both honey and isolated proteins, relying instead on dates, nuts & seeds for 6 g protein and 7 g fiber. That bee-saving mission and plastic-free packaging give it a niche between dessert-style bars and high-protein sports bars.
Whole food snacks that taste indulgent without harming the hive
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Tosi
Tosi sells plant-based, gluten-free snack bars and “superbites” made from nuts, seeds and dried fruit; everything is non-GMO and free of added sugar, soy or dairy. Single 1.6-oz bars run $2.49-$2.99, 4-count boxes about $8, and 12-count cartons $24-$30, placing the line in the mid-range better-for-you bar segment. Distribution is DTC through tosi.com and Amazon plus national Whole Foods, Sprouts, CVS and Target sets.
The brand’s core promise is “clean indulgence”: dessert-inspired flavors such as Almond Blueberry and Dark Chocolate Sea Salt with ≤5 g naturally occurring sugar and 5-6 g protein per bar. Products are cold-pressed, never baked, and certified gluten-free, vegan and kosher; compostable wrappers and carbon-neutral shipping reinforce the sustainability story.
Typical buyers are 25-45-year-old urban professionals, fitness enthusiasts and parents avoiding refined sugar and allergens; they value convenience, ingredient transparency and portion-controlled snacking that fits keto or paleo macros. Tosi’s Instagram-friendly packaging and athlete/influencer partnerships speak to a wellness-oriented, on-the-go lifestyle.
Tosi competes in the crowded natural snack-bar aisle against legacy granola, keto and protein bars; it differentiates by combining dessert flavors with an ultra-short, whole-food ingredient list and third-party certifications while staying below mainstream premium price points.
Dessert-inspired nutrition that actually tastes indulgent, never guilty
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Getrawnutrition
GetRawNutrition sells plant-based protein powders, super-food blends, electrolyte mixes, and whole-food vitamins. Most SKUs fall between $25-$45 for a 20-30 serving pouch, placing the line in the mid-range tier. Sales are DTC through getrawnutrition.com and Amazon; no brick-and-mortar distribution is listed.
The brand positions itself on “raw, minimally processed” ingredients that remain below 118 °F during drying to preserve enzymes. Flagship SKUs include the Raw Organic Protein blend (sprouted peas, sprouted brown rice, and 13 organic greens) and the Raw Electrolytes stick packs sweetened only with monk-fruit. All formulas are certified USDA Organic, Non-GMO Project verified, and produced in cGMP facilities that are free of dairy, soy, gluten, and synthetic fillers.
Core buyers are 25-45-year-old fitness enthusiasts, yogis, and clean-eating consumers who scan labels for enzyme activity and bioavailability. They value vegan sourcing, transparent heavy-metal testing posted via QR code, and subscribe-and-save options that drop prices 15%. The messaging emphasizes digestive ease and “food over chemicals,” resonating with parents, trainers, and CrossFit athletes who want performance without processed additives.
GetRawNutrition competes in the crowded organic, plant-based powder segment against both legacy sports brands and niche whole-food labels. It differentiates by guaranteeing raw processing temperatures, publishing third-party COAs for every lot, and keeping SKUs under 10 ingredients—appealing to shoppers who prioritize ingredient simplicity and enzymatic integrity over flavor complexity or mass-market sponsorships.
Protein that's actually food, not chemistry
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Remedy Drinks UK (Ended - March 1, 2023)
Remedy Drinks UK sold live-cultured, sugar-free kombucha and functional beverages in 250 ml cans and 750 ml glass bottles; prices sat at mid-range (≈£1.50–£2.50 per can, £3–£4 per bottle). Distribution blended DTC via remedydrinks.com with nationwide Waitrose, Sainsbury’s, Tesco, Boots, Holland & Barrett and Ocado listings, plus impulse channels such as WHSmith travel and gym cafés.
All drinks were brewed for 30 days to <0.1 g sugar per 100 ml, vegan, unpasteurised and ACV-based; flavours mixed classic kombucha (Raspberry Lemonade, Ginger Lemon) with “Remedy Kefir” shots and “Remedy Energy” adaptogenic lines. The brand’s neon-bright cans, “No Sugar, Naturally” tagline and social campaigns built a gut-health-meets-street-culture niche that won Great Taste awards every year from 2018-2022.
Core buyers were 18-35-year-old urban women and fitness-oriented men seeking soft-drink alternatives that fit low-sugar, vegan or “clean eating” lifestyles; parents also packed the 200 ml kids’ range in lunchboxes. Shoppers valued functional wellness benefits, transparent labelling and plastic-free cans more than rock-bottom price.
Competition came from premium kombucha brewers, sparkling probiotic waters and better-for-you energy drinks; Remedy differentiated through zero-sugar credentials verified by I Quit Sugar, live-culture count printed on-pack, British BRC-grade brewery and cheeky social voice that normalised kombucha beyond health-food aisles.
Gut-friendly fizz that tastes like rebellion, not medicine
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Sendbars
Sendbars sells ready-to-eat snack bars built around cricket protein. The line-up includes four flavors—Peanut Butter, Cocoa, Coffee, and Matcha—sold in 12-bar boxes at roughly $2.50 per bar, placing the brand in the mid-range functional-snack tier. Orders are fulfilled only through the company’s own website, with U.S. shipping and a 10 % subscription discount.
The bars derive two-thirds of their 12 g of complete protein from sustainably farmed crickets, yielding a smaller land-and-water footprint than whey or soy. Each bar is grain-free, uses only date paste for sweetness, and carries a micronutrient boost of B12, iron, and omega-3. This transparent “planet-positive protein” positioning is reinforced by fully home-compostable wrappers and carbon-neutral outbound shipping.
Core buyers are 20-40-year-old urban professionals who work out, track macros, and prioritize eco-efficiency in daily purchases. They value clean labels, novelty nutrition sources, and snack formats that travel from gym bag to desk drawer without melting or crumbling.
Sendbars competes in the crowded performance-bar and paleo-snack aisle against whey, pea, and nut-based bars. It differentiates by swapping livestock or legume protein for cricket flour, cutting sugar to 5 g, and wrapping the product in certified compostable film—claims most mainstream bars cannot match.
Protein that's good for you, your workout, and the planet
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