Rush

Rush is an online-only booking platform for beauty and wellness services across the UK, specialising in haircuts, colour, nails, waxing, massages and aesthetics. Treatments are mid-range priced: women’s cuts £45-£65, balayage £90-£130, shellac nails £30-£40, 60-min massages £60-£75. All appointments are scheduled through the brand’s own website and app; no products are retailed separately. The company positions itself as a tech-first salon group: real-time availability, instant confirmation, paperless consultations and cash-free checkout. Every stylist is employed and Rush-trained in London academies, guaranteeing consistent techniques and a 7-day redo policy. The brand is best known for its signature “Rush Highlights” and vegan-friendly colour menu, supported by 5* review averages on Google and Treatwell. Core customers are 22-45-year-old urban women who want reliable, fashion-forward results without premium-spa prices. They value speed, hygiene transparency and the ability to rebook the same technician; the loyalty scheme (1 point = £1) keeps average visit frequency at 6-7 times a year. Rush also attracts time-pressed professionals who book same-day slots via the app during commutes. Rush competes with independent high-street salons and aggregator marketplaces. It differentiates by owning every site (90+ locations), centralising training and pricing, and offering unlimited free date changes up to 3 hours before an appointment—flexibility most single-outlet salons and listing platforms cannot match.