Smith & Sinclair

Smith & Sinclair sells cocktail-inspired confectionery: alcoholic gummies, drink-infused candies, and DIY cocktail kits. Prices sit in the mid-premium tier—£12–£25 for a 150 g pouch of gummies, £35–£50 for gift sets. The brand trades both DTC through its UK and US e-commerce sites and via wholesale in Selfridges, Harvey Nichols, World Duty Free, and boutique grocers. The company holds a UK patent for “alcohol-infused gummy” texture that keeps 5 % ABV stable at room temperature; each sweet equals half a shot. Signature lines include the “Cocktail Gummies” travel tin, the “Love Prescription” chocolate-coated liqueur gummies, and limited-edition festival pouches shaped like cassette tapes. Positioning is “grown-up pick & mix” that turns candy into a serve. Core buyers are 25-40-year-old urban professionals who want shareable, Instagram-friendly alternatives to bottles. The brand appeals to experience-seekers planning date nights, hen parties, and corporate gifting; values centre on playful indulgence, gender-neutral aesthetics, and compact portability for flights or picnics. Competitors span premium confectioners, craft distillers launching edible extensions, and gifting sites pushing flavoured truffles or mini-bottles. Smith & Sinclair differentiates through patented format, cocktail authenticity (recipes created by mixologists), and travel retail focus—TSA-approved tins and sealed pouches bypass liquid restrictions.