Mercafé BR CPS - CIT

Mercafé BR CPS – CIT is a Brazilian coffee roaster that sells whole-bean, ground and capsule coffees, plus espresso equipment and barista accessories. 90 % of SKUs are arabica lots from Minas Gerais and the Cerrado, priced R$ 35–90 per 250 g (mid-range to premium). Orders are fulfilled through the brand’s own site and a São Paulo roastery store; select cafés and gourmet markets carry the line on consignment. The company positions itself as a “crop-to-cup” specialist, publishing farm GPS coordinates, harvest dates and SCAA scores on every bag. Its standout offerings are the numbered “Lote Exclusivo” micro-lots (≤ 30 bags each) and the zero-defect “CPS – Controlled Process Series” that undergoes 72-hour anaerobic fermentation. Mercafé also runs SCA-certified courses, reinforcing technical credibility. Core buyers are home brewers with espresso rigs or filter kits who track extraction metrics and follow Brazilian coffee competitions. They value traceability, willingness to pay for experimental processing, and like supporting domestic producers without import mark-ups. Mercafé competes with both large national brands that optimize for price and small third-wave roasters that stress origin storytelling. It differentiates by merging transparent farm data with small-batch processing innovation, keeping roast dates within 7 days and offering subscription lots not available elsewhere.